JeannineKSwan's blog

Tips to Find The Best Exhibit Fit For Your Trade Show Program

Everyone is familiar with the expression, “if the shoe fits, wear it” and the same philosophy is true for trade show exhibits. There are many options from which to choose but which is the best fit for your trade show program? Here are four options to help you discover the right fit for your company.

Guidelines for Interactive Technology in Trade Show Exhibits

Trade shows continue to evolve and incorporate new ways to engage attendees in meaningful ways. An exhibition provides a face-to-face sales opportunity to interact with prospective and existing customers. Experiential marketing in an exhibit is another way to achieve strategic goals and increase market share. Whether your company is exhibiting in the U.S. or overseas, consider these guidelines as you start your planning.

Tips For Exhibiting In Melbourne, Australia

Exhibiting in Melbourne, Australia, the Land Down Under, is another opportunity to expand and grow market share for U.S. companies. Being prepared and doing proper research into exhibit regulations and culture will give your company a competitive edge. Before planning your exhibit or event in Australia, use the following tips to make your show successful.

•    A visa is required to enter Australia. Instead of a stamp in your passport, the visa is electronic and the application can be completed online.

Trade Show Budget Builder

Every exhibit and event manager wants to increase their budget to achieve marketing goals and objectives. Many American companies are missing an opportunity to increase the annual budget by reclaiming Value Added Tax (VAT) or Goods Services Tax (GST) taxes that are paid on overseas events. VAT is a transaction tax on goods and services charged around the world. The tax may be listed as VAT, GST, MWST or consumption tax and can be refunded from Western Europe, Canada, Taiwan, and South Korea.

5 Tips For Trade Show Managers Emergency Planning

“Safety First” is a catchphrase that’s been around for years and applies to many situations. Convention and exhibition centers worldwide strive to provide a safe environment for visitors during trade shows and conferences as well as to everyone in the hall during installation and dismantle. Exhibits are designed and built to adhere to safety regulations so booth staff and guests don’t have to worry about the booth catching fire or structural pieces falling.

What Trade Show Managers Need to Know About the EU GDPR Regulations

International trade shows are full of acronyms, so what is the newest addition to the EU’s alphabet letters that will impact U.S. exhibitors? GDPR is the General Data Protection Regulation that goes into effect May 25th 2018. The goal of GDPR is to protect personal data and prevent data leaks as well as unwanted marketing solicitation. American companies participating in European exhibitions are impacted by this legislation-fines for noncompliance can be as high as 4% of your company’s annual revenue.

Exhibitor Tips for Using RFID At Trade Shows

Technology in trade show exhibits is more than just special lighting effects and video walls. Radio Frequency Identification (RFID), is an exciting technology that captures valuable information exhibit managers can use to measure who visits the exhibit, how long they stay and what areas attract the most attention. Organizers have embedded RFID chips in badges to gather show data but now exhibit managers can use the same technology within their trade show booth.

Overseas Exhibiting Tips to Help Decide Ship, Purchase or Rent?

U.S. companies are increasing their global market share by participating in international exhibitions. Marketing programs are expanding to include exhibiting overseas to take products and services to the market in a face-to-face selling environment. As you are planning where to exhibit, also consider how to exhibit. Here are some criteria to consider whether to ship an existing property or rent locally.

Travel Tips to Help You Fly Through The Airport

While worldwide travel can be exciting, waiting in long lines at airport security checkpoints can be frustrating. Trade show managers spend time waiting for space selection, budget approvals, and freight deliveries. Though there is so much waiting time exhibit and event professionals can’t control, now flying through airport lines faster is possible with trusted traveler programs.

Pages

Subscribe to RSS - JeannineKSwan's blog